In the late 80's when there were no LB's to be found Farley opened the 1st longboard only surf shop. Thru it's doors walked many a surf legend: Phil Edwards, Greg Knoll, Hap Jacobs, Bruce Brown, Robert August, Mickey Munoz, David Nuuhiwa, Mike Eaton, Tom Morey, Denny Aaberg, Jack O'Neill, and many more.